In what feels like a lifetime ago, local businesses relied on the publicity from outlets such as advertising in local newspapers, paying for Yellow Pages inclusion, postal mail and printed brochures or coupons. The days of solely marketing offline are over, as online marketing has become a necessity for local businesses. So how can your business best benefit from local …
What Google’s Longer Snippet Update Means for SEO
Has anyone else noticed that SERP snippets are getting longer? Is the good old 160-character limit a thing of the past? It just may be. Google has officially announced that they’ve changed their guidelines regarding meta descriptions and extended the character limit on search engine results page snippets. Google has gone from recommending a maximum of approximately 160 characters, to publishing snippets which are on …
How to Take Advantage of Mobile SEO- Mobile Optimisation
Whether searching for a place to eat or doing some online shopping while you’re on the go, mobile use is becoming increasingly popular. It is now estimated that over half of Google searches are coming from mobile devices and that mobile phone use is set to reach over 5 billion users by 2019. Therefore, optimising your website and pages for mobile devices is now more …
Get Google to Index your Website Faster – Crawling & Indexing
Most active website owners put a lot of time and effort into the content that they’re putting online. We’re constantly fine tuning and re-developing our SEO strategies to target search engines and get that precious traffic. But do the search engines you’re trying to target even know that your site exists? For your site to be considered accurately (and at all) when churning …
Best Practice Link Building Tips for SEO – Quality Over Quantity
What Are Backlinks? Backlinks are a fundamental aspect of any successful SEO campaign, and it’s important we get them right. But what exactly are they? To put it simply, backlinks tell search engines that other sites vouch for your content. A backlink is created when a link to your website appears on another website, or vice versa. Backlinks have the potential to be a primary …
The Top 5 Digital Marketing Trends for 2018
There’s nothing like sitting down and planning your business aims for next year. Whilst everybody begins winding down for the year, we’ve been summing up 2017 and taking a look at predicted marketing trends for 2018. Most trends will be a growth of what has already been happening this year and last. The predicted emphasis in 2018 will be centred …
What happened in Social Media in 2017
As we come to the end of yet another year, we at Lauren Benedetti are taking stock of some of the biggest social media changes and updates from 2017. The digital marketing space moves quickly. Old trends are replaced by new ones and technological advances have a big impact in shaping social media of the future. Social media platforms grow …
10 Actionable eCommerce Marketing Tips to Drive Sales
With the development of Shopify and Woocommerce, the design and build of an eCommerce store is relatively straightforward. The not so straightforward part is finding customers. There are a number of different points in your customer’s journey that can make the difference in whether or not you gain a sale. From getting them over to your site in the first …
7 Reasons Why Your Business Needs Video Marketing
YouTube boasts over a billion users watching over a million hours of content each day – that’s pretty impressive. A lot of these users are in Australia, with 1 in 2 Australians using YouTube in August 2017. In that month alone, a staggering 15.6 million Australians viewed YouTube videos, that’s an increase of 1.6 million since January 2016. Clearly YouTube has …
How to optimise your website for voice search
Siri and Alexa are pretty names, but behind the nice front is an explosion of cleverness. As you may know, Siri and Alexa are the Apple and Google voice recognition software. However, they are just a sample of the voice recognition technology that is available to your customers. In an ever-expanding technological world, it is vital that businesses keep up …