View Post

The Top 5 Digital Marketing Trends for 2018

In Artificial intelligence, Digital Marketing Trends, Email, Marketing, Video by Lauren BenedettiLeave a Comment

There’s nothing like sitting down and planning your business aims for next year. Whilst everybody begins winding down for the year, we’ve been summing up 2017 and taking a look at predicted marketing trends for 2018. Most trends will be a growth of what has already been happening this year and last. The predicted emphasis in 2018 will be centred …

View Post

What happened in Social Media in 2017

In Social Media by Lauren BenedettiLeave a Comment

As we come to the end of yet another year, we at Lauren Benedetti are taking stock of some of the biggest social media changes and updates from 2017. The digital marketing space moves quickly. Old trends are replaced by new ones and technological advances have a big impact in shaping social media of the future. Social media platforms grow …

View Post

10 Actionable eCommerce Marketing Tips to Drive Sales

In Ecommerce by Lauren BenedettiLeave a Comment

With the development of Shopify and Woocommerce, the design and build of an eCommerce store is relatively straightforward. The not so straightforward part is finding customers. There are a number of different points in your customer’s journey that can make the difference in whether or not you gain a sale. From getting them over to your site in the first …

View Post

7 Reasons Why Your Business Needs Video Marketing

In SEO, Video by Lauren BenedettiLeave a Comment

YouTube boasts over a billion users watching over a million hours of content each day – that’s pretty impressive. A lot of these users are in Australia, with 1 in 2 Australians using YouTube in August 2017. In that month alone, a staggering 15.6 million Australians viewed YouTube videos, that’s an increase of 1.6 million since January 2016. Clearly YouTube has …

View Post

How to optimise your website for voice search

In SEO by Lauren BenedettiLeave a Comment

Siri and Alexa are pretty names, but behind the nice front is an explosion of cleverness.  As you may know, Siri and Alexa are the Apple and Google voice recognition software. However, they are just a sample of the voice recognition technology that is available to your customers. In an ever-expanding technological world, it is vital that businesses keep up …

View Post

How to Market Your Business with Instagram Stories

In Social Media by Lauren BenedettiLeave a Comment

Social media marketing is a great tool for enabling potential customers to connect with your business and brand. The platform that we’re going to be focusing on in this article is Instagram and in particular its ‘stories’ function. Instagram is a visual platform that has been around since 2010, whereby users post photographs and hashtags onto their feed. In mid-2016 …

View Post

Why start your Christmas Marketing Strategy in September

In Christmas Marketing, Marketing by Lauren BenedettiLeave a Comment

It may be three months away, but in the business sense we need to get our Santa hats on. Businesses need to be planning their gifts and offerings (AKA promotional offers) well in advance. This means being savvy and planning ahead. There’s a bit of stigma attached to early Christmas product promotion, but don’t be put off. It’s been well …

View Post

17 Tips to Boost Your Sales This Christmas

In Christmas Marketing, Marketing, Social Media by Lauren BenedettiLeave a Comment

Traditionally the Christmas period offers a huge opportunity for brands, retailers and small businesses to promote and increase sales volumes. A study conducted by Deloitte, analysing 9 countries including the US, Canada, Australia, Germany, UK and more discovered that more than ever the shopping journey is heavily digitally influenced and in developed markets 70% of consumers are now leading their …