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7 Reasons Why Your Business Needs Video Marketing

In SEO, Video by Lauren BenedettiLeave a Comment

YouTube boasts over a billion users watching over a million hours of content each day – that’s pretty impressive. A lot of these users are in Australia, with 1 in 2 Australians using YouTube in August 2017. In that month alone, a staggering 15.6 million Australians viewed YouTube videos, that’s an increase of 1.6 million since January 2016. Clearly YouTube has …

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How to optimise your website for voice search

In SEO by Lauren BenedettiLeave a Comment

Siri and Alexa are pretty names, but behind the nice front is an explosion of cleverness.  As you may know, Siri and Alexa are the Apple and Google voice recognition software. However, they are just a sample of the voice recognition technology that is available to your customers. In an ever-expanding technological world, it is vital that businesses keep up …

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How to Market Your Business with Instagram Stories

In Social Media by Lauren BenedettiLeave a Comment

Social media marketing is a great tool for enabling potential customers to connect with your business and brand. The platform that we’re going to be focusing on in this article is Instagram and in particular its ‘stories’ function. Instagram is a visual platform that has been around since 2010, whereby users post photographs and hashtags onto their feed. In mid-2016 …

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Why start your Christmas Marketing Strategy in September

In Christmas Marketing, Marketing by Lauren BenedettiLeave a Comment

It may be three months away, but in the business sense we need to get our Santa hats on. Businesses need to be planning their gifts and offerings (AKA promotional offers) well in advance. This means being savvy and planning ahead. There’s a bit of stigma attached to early Christmas product promotion, but don’t be put off. It’s been well …

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17 Tips to Boost Your Sales This Christmas

In Christmas Marketing, Marketing, Social Media by Lauren BenedettiLeave a Comment

Traditionally the Christmas period offers a huge opportunity for brands, retailers and small businesses to promote and increase sales volumes. A study conducted by Deloitte, analysing 9 countries including the US, Canada, Australia, Germany, UK and more discovered that more than ever the shopping journey is heavily digitally influenced and in developed markets 70% of consumers are now leading their …

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New Instagram Analytics – Why All Businesses Should Be Using Instagram

In Marketing, Social Media by Lauren BenedettiLeave a Comment

Instagram is a mobile-first social networking platform which allows users to upload, edit and share photos via an app. Currently, Instagram is a highly relevant and highly used platform, and it only continues to grow. As of April 2016, Instagram has over 400 Million active users (Statista, 2016). As of September 2015, Instagram users have shared well over 30 Billion …

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Google to Introduce Product Listing Ads in Image Search

In Google AdWords by Lauren BenedettiLeave a Comment

Product listing ads are about to gain a new placement, right at the top of image searches in Google. This announcement was one of a few made at the Shoptalk tech event in Vegas this past Monday. With Google confirming that they will begin a slow rollout of shopping ads onto image search results pages. The soon to be introduced ad placement will …