Traditionally the Christmas period offers a huge opportunity for brands, retailers and small businesses to promote and increase sales volumes. A study conducted by Deloitte, analysing 9 countries including the US, Canada, Australia, Germany, UK and more discovered that more than ever the shopping journey is heavily digitally influenced and in developed markets 70% of consumers are now leading their …
Google Algorithm Update – Penguin 4.0
On 23 September 2016, Google officially announced the fourth update of the Penguin ranking algorithm. This new update works in real time and is processed within Google’s core search algorithm. The last update, Penguin 3.0, was launched on 17 October 2014 and there have been no further updates until this.
14 Social Media Updates in August 2016
We’ve rounded up the latest updates across social media during August to keep you up to date in the social media world. Here are the Top 14 Social Media updates to sweep the web over the past month:
New Instagram Analytics – Why All Businesses Should Be Using Instagram
Instagram is a mobile-first social networking platform which allows users to upload, edit and share photos via an app. Currently, Instagram is a highly relevant and highly used platform, and it only continues to grow. As of April 2016, Instagram has over 400 Million active users (Statista, 2016). As of September 2015, Instagram users have shared well over 30 Billion …
Google to Introduce Product Listing Ads in Image Search
Product listing ads are about to gain a new placement, right at the top of image searches in Google. This announcement was one of a few made at the Shoptalk tech event in Vegas this past Monday. With Google confirming that they will begin a slow rollout of shopping ads onto image search results pages. The soon to be introduced ad placement will …
15 Tips for Email Marketing Success
Email marketing is a great way to reach your customers, so it’s important to get it right. Here are some tips to consider before rolling out that company newsletter.
Facebook Launches ‘Reactions’ Update Worldwide
We can finally dislike Facebook posts … kind of. Facebook has officially launched a new ‘reactions’ feature worldwide. The new addition allows users to do much more than simply ‘like’ a post, now introducing sadness, shock, anger, love, and laughter paired with the appropriate emojis. The new feature is available on both mobile and desktop devices all over the world. …
Google Removes Ads From Right Side Of Search Results
As confirmed, Google has undergone a dramatic change which means AdWords ads will no longer appear on the right side of search results. Previously, Google SERPs would display up to three ads directly above the organic results, up to two below organic results and 6+ on the right side. These changes have already began rolling out, and will effect users …
Top 10 Video Marketing Content Ideas
The consumption of online video content is continually increasing. According to Cisco, video is expected to make up over 80% of all consumer internet traffic by 2019. Video is undoubtedly a great way to market to both businesses and customers in a stand-out and highly engaging way. The ability to tailor and position your messages means businesses can really focus …
Google Core Algorithm Change 2016
Google have officially confirmed a major core algorithm update which took place over the weekend of January 8th. Many people were reporting significant fluctuations in their SERP rankings following the changes, some believing it was as a result of a Penguin update. A number of tracking tools, including MozCast, recorded these fluctuations.