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Why start your Christmas Marketing Strategy in September

In Christmas Marketing, Marketing by Lauren BenedettiLeave a Comment

It may be three months away, but in the business sense we need to get our Santa hats on. Businesses need to be planning their gifts and offerings (AKA promotional offers) well in advance. This means being savvy and planning ahead. There’s a bit of stigma attached to early Christmas product promotion, but don’t be put off. It’s been well …

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17 Tips to Boost Your Sales This Christmas

In Christmas Marketing, Marketing, Social Media by Lauren BenedettiLeave a Comment

Traditionally the Christmas period offers a huge opportunity for brands, retailers and small businesses to promote and increase sales volumes. A study conducted by Deloitte, analysing 9 countries including the US, Canada, Australia, Germany, UK and more discovered that more than ever the shopping journey is heavily digitally influenced and in developed markets 70% of consumers are now leading their …

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New Instagram Analytics – Why All Businesses Should Be Using Instagram

In Marketing, Social Media by Lauren BenedettiLeave a Comment

Instagram is a mobile-first social networking platform which allows users to upload, edit and share photos via an app. Currently, Instagram is a highly relevant and highly used platform, and it only continues to grow. As of April 2016, Instagram has over 400 Million active users (Statista, 2016). As of September 2015, Instagram users have shared well over 30 Billion …

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Google to Introduce Product Listing Ads in Image Search

In Google AdWords by Lauren BenedettiLeave a Comment

Product listing ads are about to gain a new placement, right at the top of image searches in Google. This announcement was one of a few made at the Shoptalk tech event in Vegas this past Monday. With Google confirming that they will begin a slow rollout of shopping ads onto image search results pages. The soon to be introduced ad placement will …

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Facebook Launches ‘Reactions’ Update Worldwide

In Social Media by Lauren BenedettiLeave a Comment

We can finally dislike Facebook posts … kind of. Facebook has officially launched a new ‘reactions’ feature worldwide. The new addition allows users to do much more than simply ‘like’ a post, now introducing sadness, shock, anger, love, and laughter paired with the appropriate emojis. The new feature is available on both mobile and desktop devices all over the world. …

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Google Removes Ads From Right Side Of Search Results

In Google AdWords by Lauren BenedettiLeave a Comment

As confirmed, Google has undergone a dramatic change which means AdWords ads will no longer appear on the right side of search results. Previously, Google SERPs would display up to three ads directly above the organic results, up to two below organic results and 6+ on the right side. These changes have already began rolling out, and will effect users …