The consumption of online video content is continually increasing. According to Cisco, video is expected to make up over 80% of all consumer internet traffic by 2019. Video is undoubtedly a great way to market to both businesses and customers in a stand-out and highly engaging way. The ability to tailor and position your messages means businesses can really focus …
Google Core Algorithm Change 2016
Google have officially confirmed a major core algorithm update which took place over the weekend of January 8th. Many people were reporting significant fluctuations in their SERP rankings following the changes, some believing it was as a result of a Penguin update. A number of tracking tools, including MozCast, recorded these fluctuations.
Top 5 Digital Marketing Trends For 2016
The online world is complex and forever changing. It’s crucial that marketers and business owners stay on top of the latest trends and changes which are essentially shaping our industry. So, taking what we’ve learnt throughout 2015, let’s get a leg up on what’s to come.