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NEW Responsive Search Ads: Google AdWords Update

In Google AdWords, Google News, Uncategorised by Lauren BenedettiLeave a Comment

Have you noticed some changes to the layout of your text ads? Or noticed changes to Google ads while searching? It may have something to do with the ongoing rollout of a new ad format called ‘responsive search ads’. The new ad format offers more SERP real estate and works to dynamically combine various ad headlines and descriptions. Available only …

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GOOGLE CONFIRMED – Broad Core Algorithm Update

In Google Algorithm Update, Google News, SEO by Lauren BenedettiLeave a Comment

Google has officially confirmed that a core search algorithm update took place in April. The announcement comes shortly after rumours of an update arose when many sites began reporting significant ranking shifts, both positive and negative. Via their ‘public liaison of search’ on Twitter, Google released a “broad core algorithm update”. According to the tweets, Google conducts these core algorithm …

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Mobile-First Indexing Rollout 2018 – How Does Mobile-First Indexing Impact SEO?

In Google News, Marketing, Mobile, SEO by Lauren BenedettiLeave a Comment

Google has officially announced that they’ve begun ‘migrating sites that follow the best practices for mobile first indexing’. In early March, Google revealed that they would begin sending out notifications regarding mobile-first indexing, but it’s not until now that we’ve actually started seeing them. Historically, Google has primarily used the desktop version of a page’s content when indexing and evaluating …

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What Google’s Longer Snippet Update Means for SEO

In Google News, Marketing, SEO by Lauren BenedettiLeave a Comment

Has anyone else noticed that SERP snippets are getting longer? Is the good old 160-character limit a thing of the past? It just may be. Google has officially announced that they’ve changed their guidelines regarding meta descriptions and extended the character limit on search engine results page snippets. Google has gone from recommending a maximum of approximately 160 characters, to publishing snippets which are on …