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How to Improve Your SEO Strategy with Google Analytics

In Marketing, SEO by Lauren BenedettiLeave a Comment

So you’ve begun implementing an SEO strategy, but how do you know if it is actually working? Google Analytics is a free program that provides you with statistics, graphics and tools to help you understand how your site is performing and how your SEO efforts are impacting your site. Data is continually updated to show the current trends and statistics …

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How to Integrate Social Media into Your SEO Strategy

In Marketing, SEO, Social Media by Lauren BenedettiLeave a Comment

Your SEO and social media strategy are frequently considered two separate aspects of marketing. Aligning the two is essential to maximise brand exposure, improve rankings and build your online presence. So how exactly does social media impact SEO and how can you best integrate it into your marketing strategy? Social Media as a Ranking Factor Does social media directly impact your Google ranking? …

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Mobile-First Indexing Rollout 2018 – How Does Mobile-First Indexing Impact SEO?

In Google News, Marketing, Mobile, SEO by Lauren BenedettiLeave a Comment

Google has officially announced that they’ve begun ‘migrating sites that follow the best practices for mobile first indexing’. In early March, Google revealed that they would begin sending out notifications regarding mobile-first indexing, but it’s not until now that we’ve actually started seeing them. Historically, Google has primarily used the desktop version of a page’s content when indexing and evaluating …

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Local SEO – 8 Tips on How to Dominate Local Search

In Marketing, SEO by Lauren BenedettiLeave a Comment

In what feels like a lifetime ago, local businesses relied on the publicity from outlets such as advertising in local newspapers, paying for Yellow Pages inclusion, postal mail and printed brochures or coupons. The days of solely marketing offline are over, as online marketing has become a necessity for local businesses. So how can your business best benefit from local …

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What Google’s Longer Snippet Update Means for SEO

In Google News, Marketing, SEO by Lauren BenedettiLeave a Comment

Has anyone else noticed that SERP snippets are getting longer? Is the good old 160-character limit a thing of the past? It just may be. Google has officially announced that they’ve changed their guidelines regarding meta descriptions and extended the character limit on search engine results page snippets. Google has gone from recommending a maximum of approximately 160 characters, to publishing snippets which are on …

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The Top 5 Digital Marketing Trends for 2018

In Artificial intelligence, Digital Marketing Trends, Email, Marketing, Video by Lauren BenedettiLeave a Comment

There’s nothing like sitting down and planning your business aims for next year. Whilst everybody begins winding down for the year, we’ve been summing up 2017 and taking a look at predicted marketing trends for 2018. Most trends will be a growth of what has already been happening this year and last. The predicted emphasis in 2018 will be centred …

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Why start your Christmas Marketing Strategy in September

In Christmas Marketing, Marketing by Lauren BenedettiLeave a Comment

It may be three months away, but in the business sense we need to get our Santa hats on. Businesses need to be planning their gifts and offerings (AKA promotional offers) well in advance. This means being savvy and planning ahead. There’s a bit of stigma attached to early Christmas product promotion, but don’t be put off. It’s been well …

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17 Tips to Boost Your Sales This Christmas

In Christmas Marketing, Marketing, Social Media by Lauren BenedettiLeave a Comment

Traditionally the Christmas period offers a huge opportunity for brands, retailers and small businesses to promote and increase sales volumes. A study conducted by Deloitte, analysing 9 countries including the US, Canada, Australia, Germany, UK and more discovered that more than ever the shopping journey is heavily digitally influenced and in developed markets 70% of consumers are now leading their …

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New Instagram Analytics – Why All Businesses Should Be Using Instagram

In Marketing, Social Media by Lauren BenedettiLeave a Comment

Instagram is a mobile-first social networking platform which allows users to upload, edit and share photos via an app. Currently, Instagram is a highly relevant and highly used platform, and it only continues to grow. As of April 2016, Instagram has over 400 Million active users (Statista, 2016). As of September 2015, Instagram users have shared well over 30 Billion …