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To App or Not to App – Should Your Business Have an App?

In Apps, Mobile by Lauren BenedettiLeave a Comment

We can now fairly confidently agree that mobile is where the future of internet purchasing, and browsing is headed. We can’t ignore it anymore; if your business is not mobile-friendly, you are going to be in trouble. Mobile gives a wealth of opportunity for business growth. With users spending around 80%-90% of their mobile time on apps, having an app for your business …

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Mobile-First Indexing Rollout 2018 – How Does Mobile-First Indexing Impact SEO?

In Google News, Marketing, Mobile, SEO by Lauren BenedettiLeave a Comment

Google has officially announced that they’ve begun ‘migrating sites that follow the best practices for mobile first indexing’. In early March, Google revealed that they would begin sending out notifications regarding mobile-first indexing, but it’s not until now that we’ve actually started seeing them. Historically, Google has primarily used the desktop version of a page’s content when indexing and evaluating …