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How to Improve Your SEO Strategy with Google Analytics

In Marketing, SEO by Lauren BenedettiLeave a Comment

So you’ve begun implementing an SEO strategy, but how do you know if it is actually working? Google Analytics is a free program that provides you with statistics, graphics and tools to help you understand how your site is performing and how your SEO efforts are impacting your site. Data is continually updated to show the current trends and statistics …

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How to Integrate Social Media into Your SEO Strategy

In Marketing, SEO, Social Media by Lauren BenedettiLeave a Comment

Your SEO and social media strategy are frequently considered two separate aspects of marketing. Aligning the two is essential to maximise brand exposure, improve rankings and build your online presence. So how exactly does social media impact SEO and how can you best integrate it into your marketing strategy? Social Media as a Ranking Factor Does social media directly impact your Google ranking? …

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GOOGLE CONFIRMED – Broad Core Algorithm Update

In Google Algorithm Update, Google News, SEO by Lauren BenedettiLeave a Comment

Google has officially confirmed that a core search algorithm update took place in April. The announcement comes shortly after rumours of an update arose when many sites began reporting significant ranking shifts, both positive and negative. Via their ‘public liaison of search’ on Twitter, Google released a “broad core algorithm update”. According to the tweets, Google conducts these core algorithm …

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Mobile-First Indexing Rollout 2018 – How Does Mobile-First Indexing Impact SEO?

In Google News, Marketing, Mobile, SEO by Lauren BenedettiLeave a Comment

Google has officially announced that they’ve begun ‘migrating sites that follow the best practices for mobile first indexing’. In early March, Google revealed that they would begin sending out notifications regarding mobile-first indexing, but it’s not until now that we’ve actually started seeing them. Historically, Google has primarily used the desktop version of a page’s content when indexing and evaluating …

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Local SEO – 8 Tips on How to Dominate Local Search

In Marketing, SEO by Lauren BenedettiLeave a Comment

In what feels like a lifetime ago, local businesses relied on the publicity from outlets such as advertising in local newspapers, paying for Yellow Pages inclusion, postal mail and printed brochures or coupons. The days of solely marketing offline are over, as online marketing has become a necessity for local businesses. So how can your business best benefit from local …

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What Google’s Longer Snippet Update Means for SEO

In Google News, Marketing, SEO by Lauren BenedettiLeave a Comment

Has anyone else noticed that SERP snippets are getting longer? Is the good old 160-character limit a thing of the past? It just may be. Google has officially announced that they’ve changed their guidelines regarding meta descriptions and extended the character limit on search engine results page snippets. Google has gone from recommending a maximum of approximately 160 characters, to publishing snippets which are on …

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How to Take Advantage of Mobile SEO- Mobile Optimisation

In SEO by Lauren BenedettiLeave a Comment

Whether searching for a place to eat or doing some online shopping while you’re on the go, mobile use is becoming increasingly popular. It is now estimated that over half of Google searches are coming from mobile devices and that mobile phone use is set to reach over 5 billion users by 2019. Therefore, optimising your website and pages for mobile devices is now more …

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Get Google to Index your Website Faster – Crawling & Indexing

In SEO by Lauren BenedettiLeave a Comment

Most active website owners put a lot of time and effort into the content that they’re putting online. We’re constantly fine tuning and re-developing our SEO strategies to target search engines and get that precious traffic. But do the search engines you’re trying to target even know that your site exists? For your site to be considered accurately (and at all) when churning …

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Best Practice Link Building Tips for SEO – Quality Over Quantity

In SEO by Lauren BenedettiLeave a Comment

  What Are Backlinks? Backlinks are a fundamental aspect of any successful SEO campaign, and it’s important we get them right. But what exactly are they? To put it simply, backlinks tell search engines that other sites vouch for your content. A backlink is created when a link to your website appears on another website, or vice versa. Backlinks have the potential to be a primary …

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7 Reasons Why Your Business Needs Video Marketing

In SEO, Video by Lauren BenedettiLeave a Comment

YouTube boasts over a billion users watching over a million hours of content each day – that’s pretty impressive. A lot of these users are in Australia, with 1 in 2 Australians using YouTube in August 2017. In that month alone, a staggering 15.6 million Australians viewed YouTube videos, that’s an increase of 1.6 million since January 2016. Clearly YouTube has …