What Are Backlinks? Backlinks are a fundamental aspect of any successful SEO campaign, and it’s important we get them right. But what exactly are they? To put it simply, backlinks tell search engines that other sites vouch for your content. A backlink is created when a link to your website appears on another website, or vice versa. Backlinks have the potential to be a primary …
7 Reasons Why Your Business Needs Video Marketing
YouTube boasts over a billion users watching over a million hours of content each day – that’s pretty impressive. A lot of these users are in Australia, with 1 in 2 Australians using YouTube in August 2017. In that month alone, a staggering 15.6 million Australians viewed YouTube videos, that’s an increase of 1.6 million since January 2016. Clearly YouTube has …
How to optimise your website for voice search
Siri and Alexa are pretty names, but behind the nice front is an explosion of cleverness. As you may know, Siri and Alexa are the Apple and Google voice recognition software. However, they are just a sample of the voice recognition technology that is available to your customers. In an ever-expanding technological world, it is vital that businesses keep up …
Google Algorithm Update – Penguin 4.0
On 23 September 2016, Google officially announced the fourth update of the Penguin ranking algorithm. This new update works in real time and is processed within Google’s core search algorithm. The last update, Penguin 3.0, was launched on 17 October 2014 and there have been no further updates until this.
Google Core Algorithm Change 2016
Google have officially confirmed a major core algorithm update which took place over the weekend of January 8th. Many people were reporting significant fluctuations in their SERP rankings following the changes, some believing it was as a result of a Penguin update. A number of tracking tools, including MozCast, recorded these fluctuations.
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