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Best Practice Link Building Tips for SEO – Quality Over Quantity

In SEO by Lauren BenedettiLeave a Comment

  What Are Backlinks? Backlinks are a fundamental aspect of any successful SEO campaign, and it’s important we get them right. But what exactly are they? To put it simply, backlinks tell search engines that other sites vouch for your content. A backlink is created when a link to your website appears on another website, or vice versa. Backlinks have the potential to be a primary …

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7 Reasons Why Your Business Needs Video Marketing

In SEO, Video by Lauren BenedettiLeave a Comment

YouTube boasts over a billion users watching over a million hours of content each day – that’s pretty impressive. A lot of these users are in Australia, with 1 in 2 Australians using YouTube in August 2017. In that month alone, a staggering 15.6 million Australians viewed YouTube videos, that’s an increase of 1.6 million since January 2016. Clearly YouTube has …

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How to optimise your website for voice search

In SEO by Lauren BenedettiLeave a Comment

Siri and Alexa are pretty names, but behind the nice front is an explosion of cleverness.  As you may know, Siri and Alexa are the Apple and Google voice recognition software. However, they are just a sample of the voice recognition technology that is available to your customers. In an ever-expanding technological world, it is vital that businesses keep up …

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Google Core Algorithm Change 2016

In Google Algorithm Update, SEO by Lauren BenedettiLeave a Comment

Google have officially confirmed a major core algorithm update which took place over the weekend of January 8th. Many people were reporting significant fluctuations in their SERP rankings following the changes, some believing it was as a result of a Penguin update. A number of tracking tools, including MozCast, recorded these fluctuations.