Is your business using Facebook Messenger to the best of its ability? When we think about Facebook Messenger, it may just seem like a way to keep in touch with family and friends. However, with over 1.3 billion users, Facebook messenger offers many features and opportunities to help businesses reach and engage with their target audience. Recent updates have made it easier than ever for …
How to Integrate Social Media into Your SEO Strategy
Your SEO and social media strategy are frequently considered two separate aspects of marketing. Aligning the two is essential to maximise brand exposure, improve rankings and build your online presence. So how exactly does social media impact SEO and how can you best integrate it into your marketing strategy? Social Media as a Ranking Factor Does social media directly impact your Google ranking? …
What happened in Social Media in 2017
As we come to the end of yet another year, we at Lauren Benedetti are taking stock of some of the biggest social media changes and updates from 2017. The digital marketing space moves quickly. Old trends are replaced by new ones and technological advances have a big impact in shaping social media of the future. Social media platforms grow …
How to Market Your Business with Instagram Stories
Social media marketing is a great tool for enabling potential customers to connect with your business and brand. The platform that we’re going to be focusing on in this article is Instagram and in particular its ‘stories’ function. Instagram is a visual platform that has been around since 2010, whereby users post photographs and hashtags onto their feed. In mid-2016 …
Top Marketing Ideas to promote Mother’s Day
Before you even know it, Mother’s Day is drawing near. This day is all about the emotional bonds and connections we have with our mother. This is a perfect chance to show her how much we love her by giving her gifts and spending quality time with her. This is from a consumer’s point of view. For us marketers and …
17 Tips to Boost Your Sales This Christmas
Traditionally the Christmas period offers a huge opportunity for brands, retailers and small businesses to promote and increase sales volumes. A study conducted by Deloitte, analysing 9 countries including the US, Canada, Australia, Germany, UK and more discovered that more than ever the shopping journey is heavily digitally influenced and in developed markets 70% of consumers are now leading their …
14 Social Media Updates in August 2016
We’ve rounded up the latest updates across social media during August to keep you up to date in the social media world. Here are the Top 14 Social Media updates to sweep the web over the past month:
New Instagram Analytics – Why All Businesses Should Be Using Instagram
Instagram is a mobile-first social networking platform which allows users to upload, edit and share photos via an app. Currently, Instagram is a highly relevant and highly used platform, and it only continues to grow. As of April 2016, Instagram has over 400 Million active users (Statista, 2016). As of September 2015, Instagram users have shared well over 30 Billion …
Facebook Launches ‘Reactions’ Update Worldwide
We can finally dislike Facebook posts … kind of. Facebook has officially launched a new ‘reactions’ feature worldwide. The new addition allows users to do much more than simply ‘like’ a post, now introducing sadness, shock, anger, love, and laughter paired with the appropriate emojis. The new feature is available on both mobile and desktop devices all over the world. …