View Post

How to Use Facebook Messenger For Business

In Social Media by Lauren BenedettiLeave a Comment

Is your business using Facebook Messenger to the best of its ability? When we think about Facebook Messenger, it may just seem like a way to keep in touch with family and friends. However, with over 1.3 billion users, Facebook messenger offers many features and opportunities to help businesses reach and engage with their target audience. Recent updates have made it easier than ever for …

View Post

How to Integrate Social Media into Your SEO Strategy

In Marketing, SEO, Social Media by Lauren BenedettiLeave a Comment

Your SEO and social media strategy are frequently considered two separate aspects of marketing. Aligning the two is essential to maximise brand exposure, improve rankings and build your online presence. So how exactly does social media impact SEO and how can you best integrate it into your marketing strategy? Social Media as a Ranking Factor Does social media directly impact your Google ranking? …

View Post

What happened in Social Media in 2017

In Social Media by Lauren BenedettiLeave a Comment

As we come to the end of yet another year, we at Lauren Benedetti are taking stock of some of the biggest social media changes and updates from 2017. The digital marketing space moves quickly. Old trends are replaced by new ones and technological advances have a big impact in shaping social media of the future. Social media platforms grow …

View Post

How to Market Your Business with Instagram Stories

In Social Media by Lauren BenedettiLeave a Comment

Social media marketing is a great tool for enabling potential customers to connect with your business and brand. The platform that we’re going to be focusing on in this article is Instagram and in particular its ‘stories’ function. Instagram is a visual platform that has been around since 2010, whereby users post photographs and hashtags onto their feed. In mid-2016 …

View Post

17 Tips to Boost Your Sales This Christmas

In Christmas Marketing, Marketing, Social Media by Lauren BenedettiLeave a Comment

Traditionally the Christmas period offers a huge opportunity for brands, retailers and small businesses to promote and increase sales volumes. A study conducted by Deloitte, analysing 9 countries including the US, Canada, Australia, Germany, UK and more discovered that more than ever the shopping journey is heavily digitally influenced and in developed markets 70% of consumers are now leading their …

View Post

New Instagram Analytics – Why All Businesses Should Be Using Instagram

In Marketing, Social Media by Lauren BenedettiLeave a Comment

Instagram is a mobile-first social networking platform which allows users to upload, edit and share photos via an app. Currently, Instagram is a highly relevant and highly used platform, and it only continues to grow. As of April 2016, Instagram has over 400 Million active users (Statista, 2016). As of September 2015, Instagram users have shared well over 30 Billion …

View Post

Facebook Launches ‘Reactions’ Update Worldwide

In Social Media by Lauren BenedettiLeave a Comment

We can finally dislike Facebook posts … kind of. Facebook has officially launched a new ‘reactions’ feature worldwide. The new addition allows users to do much more than simply ‘like’ a post, now introducing sadness, shock, anger, love, and laughter paired with the appropriate emojis. The new feature is available on both mobile and desktop devices all over the world. …