Whenever you create and share content, you are laying the groundwork for content marketing. Content marketing is a valuable tool for any business or organisation, as it allows you to truly engage your target market, gaining their trust and their business.
Content marketing has been around for a long time, but it is becoming more powerful than ever. It exists in videos, e-books, newsletters, white papers, infographics, how-to guides, case studies, photos, blogs, podcasts and your website. It’s even being used in apps and games!
Content marketing can be extremely effective, because you are providing valuable information that people are searching for. But not just any people – prospective customers and clients.