Content Marketing

Create a blueprint for your content marketing success.


Whenever you create and share content, you are laying the groundwork for content marketing. Content marketing is a valuable tool for any business or organisation, as it allows you to truly engage your target market, gaining their trust and their business.

Content marketing has been around for a long time, but it is becoming more powerful than ever. It exists in videos, e-books, newsletters, white papers, infographics, how-to guides, case studies, photos, blogs, podcasts and your website. It’s even being used in apps and games!

Content marketing can be extremely effective, because you are providing valuable information that people are searching for. But not just any people – prospective customers and clients.

Quality content accomplishes three things:


Authority

Content marketing helps you to position yourself as an expert or an authority in your field. This builds your credibility, which is important when you are asking customers to trust your products and services over those of your competitors.

Rapport

Through producing quality, targeted content, you can establish and develop a rapport with your prospective clients/customers. People buy from people they like. The more the people in your market get to know and trust you, the more likely they are to utilise your products or services.

Reciprocity

The simple act of giving makes people want to give back. Sharing your insights and information with your market lays a great foundation to begin a two-way relationship with potential customers.


These three things add up to SALES! But that’s not all. The buyers that you gain from providing quality content will be your most loyal customers. They will be the first ones to buy additional products that you tell them about, new products when you launch them, and they will continue to buy from you for long periods of time.

What I Offer

Content strategy is an essential ingredient to any marketing campaign, and the sooner it can be integrated, the better. I can help you optimise your content to meet your key business objectives, ensuring that everything on your site will reach and engage your unique target market.

There are many components to a well-managed content marketing strategy: First, market research to identify your potential customers, followed by an audit of all your current content. Then, I will generate content recommendations for anything that needs improvement, and develop new content from scratch. If you have a content-generating team, I will work with them to build their knowledge on how to develop content that will get you noticed.

So if you’re ready to reap the benefits of a strong content management strategy, contact me or fill in the form below.
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Or call us on 0413 334 444 or email us directly to hello@laurenbenedetti.com.au