Do you need more local customers?
70% of people online are shopping for local products & services (Comscore).
Let’s face it… As each year passes, the internet continues to become more and more influential in our lives. We don’t sit in front of the TV to see what the weather is going to be like tomorrow. And we don’t buy newspapers to see what is happening in the world.
When we want to know what’s going on, we grab a tablet or pull out our smartphone and within seconds we have the information we are looking for.
Same goes when we want to know the hours of a local store, or the directions to a store, or if a product or service that we need is available nearby. We head for the internet. And within seconds, we have our answer.
A recent Google study revealed that people who search with local intent are more likely to visit the store and make a purchase within a day.