It allows you to promote your goods and services to people based on their personal information, personal interests and even location. Think about it… You can even promote your business in apps that your prospects use and games that they play. It’s a booming trend with many budding advertising avenues.
And just so you know, Google is now giving more prominence to mobile sites in the search results. But also, Google will be labelling which sites are mobile friendly right in the search ads.
So what does all of this mean?
It means that you need to get your website up to date and Mobile Ready ASAP or you are going to continue to miss out. It’s not that complicated if you know what you’re doing.
I can help you.
The first thing I would do for you is analyse your website structure to ensure that your site is mobile responsive. Once your site is Mobile Friendly, we can discuss a Mobile Marketing Strategy that will give you the best bang for your buck.
At a bare minimum, you need to have a mobile responsive website. If you don’t, I guarantee you are losing customers (AND SALES). Entering a site that is not optimised for Mobile devices is like walking in a store that has just experienced a severe earthquake or fire. Once you enter, all you want is OUT!