What exactly is Social Media Marketing and how can your business benefit from it?
Wikipedia defines social media marketing as the process of gaining website traffic or attention through social media sites. It sounds so simple… However, the vast majority of businesses never even scratch the surface of the true potential and immense power that Social Media Marketing has to offer.
Most businesses simply put up a Facebook page and shoot off a couple tweets and think that they made a robust effort to launch a Social Media Marketing campaign. And after a couple months when the Twitter and Facebook accounts have collected dust and cobwebs, you come to the conclusion that “Social Media Marketing just doesn’t work!” OR “Social Media Marketing is a lottery… you have to be lucky to win!”
Fact is, Social Media Marketing presents one of the BIGGEST opportunities for ANY business to rapidly accelerate. But it involves far more than slapping up a facebook page… You have to embrace it!… You have to plan it out… And you have to incorporate it in your overall marketing strategy…