Social Media Marketing

Are you searching for a way to tap into new customers?


What exactly is Social Media Marketing and how can your business benefit from it?

Wikipedia defines social media marketing as the process of gaining website traffic or attention through social media sites. It sounds so simple… However, the vast majority of businesses never even scratch the surface of the true potential and immense power that Social Media Marketing has to offer.

Most businesses simply put up a Facebook page and shoot off a couple tweets and think that they made a robust effort to launch a Social Media Marketing campaign. And after a couple months when the Twitter and Facebook accounts have collected dust and cobwebs, you come to the conclusion that “Social Media Marketing just doesn’t work!” OR “Social Media Marketing is a lottery… you have to be lucky to win!”

Fact is, Social Media Marketing presents one of the BIGGEST opportunities for ANY business to rapidly accelerate. But it involves far more than slapping up a facebook page… You have to embrace it!… You have to plan it out… And you have to incorporate it in your overall marketing strategy…


This couldn’t be the furthest thing from the truth.

Social Media Marketing can provide an AMAZING jolt to your business if you do it right… USE it right… and are sincere about how you use it. Here’s why:

  1. It allows you to communicate with your clients/customers. (This encourages repeat business)
  2. It gives you a vehicle to build rapport and further enhance relationships with your clients/customers.
  3. It provides a platform for your clients/customers to say good things about you and to tell their friends about your business.
  4. It enables consumers to find you and learn about your business.

And on top of all of that, Social Media Marketing is the ULTIMATE tool for Brand Building and Reputation Management.

Is Social Media Marketing worth the effort to promote your business?


Let’s take a look at the statistics:

  • 68% of consumers go to social networking sites to read product reviews. (Vocus)
  • 85% of fans of brands on Facebook recommend brands to others. (Syncapse)
  • 71% of internet users are more likely to purchase from a brand that they are following on a social networking site. (MediaBistro)

Still Not Convinced? Check This Out…

A study conducted by Shareaholic.com reveals that referrals from the top 5 social media platforms more than doubled from November 2012 to November 2013 growing 111%, while search traffic dropped by 6%.

So what does all of this mean?

It means that people are changing the way they find the things they are looking for on the internet.

They are relying more on the social networks that they are associated with. And because of that, advertisers are beginning to focus their marketing dollars in the world of social networking. (Source: Shareaholic.com)

What does Social Media Marketing encompass?


Social Media Marketing has many moving parts. Here’s a few areas that are involved:

  • The development of Facebook advertising, sponsored stories and newsfeed marketing.
  • Optimize Facebook page layout to encourage consumer interaction.
  • Google+ page creation and design.
  • Twitter page/avatar enrichment.
  • LinkedIn business page creation and optimisation.
  • Youtube page creation, design and development.
  • Reputation management and enhancement.
  • Social media monitoring and analytic reporting.

But before any serious advancements are made in Social Media Marketing, you must begin with a comprehensive social media strategy.

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Or call us on 0413 334 444 or email us directly to hello@laurenbenedetti.com.au